Mobile marketing has truly come of age today with the very advent of several types of mobile games as well as mobile game marketing is coming to the fore too as can be seen day-by-day. Combining creativity, design, and engineering can unleash something fun and amazing. Games developmentis a fast-moving, multi-billion pound industry. Game programming represented as a subset of game development, is the software development of video games.


Professional game development usually begins with a perfect game design which itself has several possible origins. At the begin the game development process starts with no basic clear design in mind, but as a series of experimentation. Programmers are often required to produce prototypes of gameplay ideas and features. Now a great deal of prototyping may take place during pre-production, before the design document is fully complete, and may help determine what features the design specifies. Programmers often closely follow the game design document. As the game development progresses, the design document changes as programming limitations and new capabilities are discovered and exploited along with. A video game programmer generally is responsible for creating and writing software using codes in order to develop video games. Game developers work with 2D and 3D game engines like Cocos2D, Box2D, Unity and Unreal. During production, programmers used to churn out a great deal of source code to create the game described in the game’s design document. For instance, Digitalmill creates games. For game development service there should be some process, like

  • to determine the basic key concepts driving the development of a strategic game portfolio.

  • to determine if there are any technical questions or matters that need to be addressed to best develop to a specific platform.

  • to determine portfolio development priorities allowing the ability to set expectations as to game delivery.

  • will design and submit static art and design elements for approval.

  • Need to integrate the game to the appropriate provider platform.


Many games have some sort of plot or story to help push the action along. The central component of any game, from a programming standpoint, is the game loop. The game loop allows the game to run smoothly regardless of a user’s input or lack thereof. Game designers are the ones with the big ideas. They create video games from scratch, brainstorming ideas about the characters, settings, themes and plots. Designers may specialize in creating certain aspects of a game, such as the mechanics of gameplay, or coming up with innovative ideas for certain levels to give better service to the clients.


Big companies have already seen the tremendous potential mobile game marketing plays in their general marketing strategy. The primary work for clients has been developing overall design plans and documentation for their prospective game needs. Though often engaged in by professional game programmers, many novices may program games as a hobby. Mobile-to-mobile marketing, also called M2M, is a mobile advertising technique designed to increase sales of mobile wallpapers, games, ringtones and such.